Evelyn Martin
Evelyn Martin (born January 7, 1994) is a multi-hyphenate Canadian businesswoman based in Vancouver, British Columbia. To the public, she is known for her viral social media, and for hosting parties. In corporate head offices, particularly within the luxury goods & beverage alcohol industries, she is known as a marketing expert trusted with bringing billion-dollar brands to life.
Early Life & Education
Martin grew up in West Vancouver, British Columbia. She is the daughter of David Martin, an advertising creative director known for his work on the Vancouver 2010 Winter Olympic Games, and Susan Goodeve, a lawyer and avid gardener. She has a sister, Erica, who works as a senior care expert, and a brother, Adam, an engineer at Carbon Engineering.
Martin attended McGill University in Montreal from 2012 to 2016, originally intending to study film production. She ultimately graduated with a Bachelor of Arts in History, along with a double minor in Marketing and Cultural Studies. During university, she worked in experiential marketing and as a promotional model for brands like Ducati, and served as a social chairwoman organizing philanthropic campus events.
Career Overview
Corporate Track Record
Martin has built a robust corporate background spanning the alcohol, e-commerce, and global luxury sectors:
Selected from over 1,300 applicants for an elite talent acceleration program, Martin worked as a Key Account Manager and Budweiser Brand Activation Manager. She managed over 500 accounts across Western Canada and was recognized for exceptional sales performance during the craft beer boom.
Relocating to Toronto, Martin served as the Brand Activation Manager for Diageo's prestigious Reserve Spirit Portfolio, representing premium world-class brands such as Johnnie Walker, Don Julio, Cîroc, and Ketel One. During this tenure, she successfully launched a USA ambassador pilot program into the Canadian market.
Martin worked as a Global E-Commerce Account Manager, driving digital sales for ultra-rare and prestige Scotch whiskies in high-value international markets like Singapore and Australia. She handled high-stakes transactions, including individual product sales valued up to $45,000 CAD.
Martin transitioned to the global diamond industry as a Senior Project Manager for the Vancouver-based HRA Group. Reporting directly to the CEO, she managed the $13 million acquisition of Clara Diamond Solutions, oversaw the structural launch of the Eviqe Diamonds lab-grown facility in Dubai, and helped establish Nuvovino, a luxury wine import business.
Directionless Creative
In 2019, Martin founded Directionless Creative, a Vancouver-based brand activation agency and productized content studio. Through the agency, she licenses commercially cleared, high-aesthetic lifestyle photos and videos to billion-dollar brands, utilizing her curated real estate properties—such as her "Fiddle Leaf Loft" in Yaletown—as permanent, pre-scouted shooting locations.
Digital Media Network
Martin operates a network of multi-niche social media personas that have collectively generated over 150 million organic video views and produced more than 30 viral videos that have exceeded one million views each:
The Fiddle Leaf Lady
A prominent indoor gardening and interior design account where Martin shares houseplant horticulture care tips and high-end editorial home styling advice.
Evelyn's Parties
An entertaining and lifestyle account documenting the 50+ elaborate, immersive house parties she has curated, providing followers with premium DIY event planning strategies and tablescape designs.
Evelyn's Martini
An age-gated, compliance-heavy alcohol influencer account originally created in partnership with Diageo to showcase high-end mixology, spirits education, and luxury bar culture.
Roman the Great Dane
A viral pet account chronicling her day-to-day relationship and lifestyle content with her ex-boyfriend's 150-pound Great Dane.
Media & Public Image
Martin's unique blend of data-backed corporate marketing strategy and pristine creative lifestyle content has garnered extensive international press attention:
Forbes
Featured Martin twice in October 2025. She was highlighted as a "brand activation expert and party gamer extraordinaire" for her analytical insights into real-world event dynamics, and was profiled independently for popularizing upscale, "spooky-chic" minimal interior design using foraged dried roadside weeds she coined "Halloweed".
Newsweek
Covered Martin's emotional, viral reunion with Roman the Great Dane after a six-month separation—a piece of lifestyle content that captured millions of global views across syndicated networks.
Daily Hive
Profiled her immersive experiential hosting style in a comprehensive feature detailing how she architecturally constructs elaborate, high-design DIY parties on streamlined budgets.
Industry Expertise
Homes & Gardens and Global Drinks Intel frequently utilize Martin as an independent subject matter expert for targeted horticultural advice and luxury global spirits market trends, respectively.