Evelyn's Parties

When Vancouver-based Evelyn Martin hosted her first themed party, she didn’t imagine it would grow into a full-grown creative outlet spanning more than 50 celebrations. “Parties are my love language,” the 31-year-old says. 

Like many creative passions, Evelyn’s took root early. She served on her elementary school’s dance organizing committee and later worked in brand activations for alcohol companies like Budweiser, Johnnie Walker, and Don Julio. Her job was literally to throw parties — happy hours, trivia nights, and other branded events — but on her own time, she preferred hosting celebrations that were more personal than anything she was paid to produce.

The challenge of going big

Throwing dozens of parties a year comes with several challenges. Even when Evelyn had access to a personal expense account during her brand rep days, the budget still couldn’t cover the elaborate themes and décor she envisioned. “I always wanted to go bigger, but I just couldn’t justify the cost,” said Evelyn. That pressure could have forced Evelyn to scale back, but instead it pushed her to get creative about sourcing materials. She began experimenting with DIY and repurposing household items. Evelyn describes the creative process as part treasure hunt, part creative puzzle.

Evelyn is dedicated to shaping a fully realized experience for each theme, ensuring guests are completely immersed. Her Harry Potter-inspired Hogwarts bash, for example, featured potion-making stations, house banners and floating candles. And the annual Valentine’s Day single party, complete with candy-coloured décor, interactive games, and Instagram-worthy installations, has become a tradition with her friends.

The most rewarding part for Evelyn is seeing people’s faces light up when they realize how much thought went into every detail.

Viral moments, shared inspiration

Evelyn’s gatherings have always been popular with friends, but documenting them on TikTok has taken things further. More than 31 of her videos have garnered over a million views each this year, showing how creativity can capture widespread attention.

Party Bathrooms
A clip of her “party bathrooms” — mirror spaces she decorates as photo backdrops — went viral with 30 million views.

Comments on her videos often highlight not just the beauty of the setups but also how achievable they feel for ordinary hosts. For Evelyn, hosting is about more than just throwing parties, it’s about turning imagination into experiences that people truly remember. “It’s not just about the parties,” she says. “It’s about creating moments people remember and inspiring others to do the same.”