Coverage explores the shift toward “spooky-chic” Halloween décor, highlighting a move away from mass-produced decorations toward more natural, aesthetic, and DIY design approaches. Evelyn Martin is cited as a contributing expert. All quotations are reproduced verbatim from the original publication.
“The twisted, gnarled branches of a downed tree, combined with a well-placed colored light, make an effect more impressive than any dollar store cobwebs,” says brand expert Evelyn Martin.
“I collected twigs from the garden to build a Blair Witch Project theme using a little hot glue. I had a six-foot floating terrifying symbol that cost zero dollars. It looks more unique and impressive than a $300 inflatable prop.”
“Martin collects a tall weed that grows along the side of the roadway where she lives in Vancouver. ‘I call it ‘Halloweed,’’ she says. ‘It dries out to a dark burgundy-black color, and looks equally elegant as it looks spooky when styled in a vase.’”
Coverage explores the shift toward “spooky-chic” Halloween décor, highlighting a move away from mass-produced decorations toward more natural, aesthetic, and DIY design approaches. Evelyn Martin is cited as a contributing expert. All quotations are reproduced verbatim from the original publication.