What I Learned During My AB InBev Summer Internship
Breaking down what I actually did everyday in this role, what best practices I took from it, and how I’ve...
Work
What I Learned Working On Sleeman's "Speakeasy" Campaign
I learned 2014 was a very trendy year for “speakeasy” themed brand activations, as I was simultaneously working prohibition campaigns...
What I Learned Working On Okanagan Springs Brewery Summer Series
The Okanagan Springs summer experiential marketing tours were a case study in what great brand activations look like.
What I Learned Working Bacardi's "Untameable" Movie Theatre Activations
I learned not to use movie theatres as experiential marketing sampling locations. Having worked several activations personally, they are a...
What I Learned Working A Malibu Sampling Activation
Best Practice= Confirm (and have a way to verify) how many samples were given out by your experiential marketing team...
Absolut Elyx Vodka Throws A Fabulous 1920s Themed Party
Absolut threw a VIP industry event in vancouver for their premium vodka, Elyx, and it became my favourite brand activation...
What I Learned Working On Sleeman’s Break The Lock Campaigns
I learned that there needs to be better vetting of venues when selecting brand activation spots, otherwise it’s a waste...
What I Learned Working A Shoe Shine Activation For George Dickel
I learned some brand activation ideas seem good on paper, but are just flat out awkward in person (e.g.: shoe...