Hello Social Media Followers
Welcome (Back)
Welcome (Back)
Some of them I was commissioned to make for clients as part of specialty brand collaborations, some of them I was testing out how the social media algorithms worked and I wanted to experiment with different niches, and some of them are personal.
The benefit of having multiple accounts is threefold. Firstly, it allows Evelyn to assess patterns across a broad variety of niches, seeing if the successes from one account can be replicated on another. This provides more reliable insights into what is working or not. Second, the algorithm prefers consistency. Instead of a lifestyle influencer account with mixed content pillars, each content pillar gets its own niche focused account. Thirdly, it allows for more efficient brand collaborations thanks to crossposting between our own accounts. Instead of one influencer account, Evelyn has over 10 distribution channels for content.
All of the established accounts have gone viral.