Best Practice: Branded Santa Clause
This is a best practice from my time as the Budweiser brand activation manager.
Alcohol
Michelob Ultra has taken over the city of Vancouver for the FIFA World Cup.
To the Michelob Ultra brand team and the Vancouver sales reps for Labatt - very very well done. Every single...
Vancouver International Wine Festival
When you arrive they hand you one of the lovely wine glasses. There is coat check if you want to...
Idea Worth Stealing: Bud Light Living in 2016
I had an idea for a marketing campaign idea for the alcohol and hospitality industry
Martin Family Does The BC Cider Festival
Thank you for the hospitality BC Cider Festival! My family had a fantastic time sampling over 50 different ciders.
Coco Vodka Product Launch Party
I got to wear a Deadmau5 helmet while drinking coconut vodka seltzers, so needless to say I had a great...
Prima & Ultima Third Release
I worked on the third release of the Prima & Ultima collection launch during my time as the Global E-Commerce...
What I Learned From Mosaic's "On The House" Product Sampling Campaign
Best Practice = You can send alcohol PR packages / gifting to customers as long as your delivery people are...
12 Beers of Summer
This was a brand activation I set up for Estrella. We were pouring one of the 12 beers. A few...