Sponsor A Dying Houseplant
If your brand wants to do a little community building / philanthropy, you can sponsor a post on thefiddleleaflady where I volunteer to answer peoples questions about their dying houseplants. People comment their questions and I respond, which gives these videos very very high engagement. I'll keep the video pinned at the top of my page until I respond to 100 comments.
Who Its For:
- Obvious fit for any gardening brands
- Funny fit for any medical / healthcare / wellness brands
- Any brand that wants to build community online
How It Works:
I post a video volunteering to help anyone on the internet that has a dying houseplant. However many plants you sponsor, is how many people's requests I will respond to. This video will be pinned at the top of my pages on TikTok and Instagram until I hit the quantity purchased, and then it will continue to live on my page. The caption and the verbal intro to the video will say everyone can thank your brand for saving their plants life, and it will also say that if they have any questions about your brands industry, they can also ask those questions in the comments and your social media team will jump in with replies.
Reasons To Believe:
- Think of this like the "plant a tree for every product sold" marketing campaign, except its "save an existing tree".
- If you want a testimonial / quote for your website about how you build community / give back, I can give you that soundbite
- Reaches an ideal market. Followers are 75% female, 30% male. 80% of them are 25-45 years old, and almost entirely in first world high income areas (45% USA).