Idea Worth Stealing: The Guilty

|Evelyn Martin
Idea Worth Stealing: The Guilty

"The Guilty" is a lifestyle concierge and retail business for customers ready to spend money for the convenience of having you discretely make them look good. If the business does its job right, the purchaser looks like a hero who did it all themselves. Product and service collections include:

The Guilty Boss: A party planner arranging monthly office activities, weekly snack deliveries, and curated gift options for staff and clients.

The Guilty Parent: Last-minute gifts for kids, complete birthday party kits, and Halloween costumes that look handmade.

The Guilty Kid: Flowers sent to mom or a nurse scheduled to check on an aging parent.

The Guilty Bridesmaid: An all-in-one bachelorette party planner