Great merchandise by the Kokanee brand team at Labatt Canada. It might be hard for you to tell, but there is a little pocket on the front of the sweater by big-foot's toes which is just big enough for you to put a beer in. It's like a coozie.
I also appreciate the fact that this is a less seasonal piece of merch than a classic "ugly Christmas sweater". This Kokanee one I can confirm I have many times since worn to apres skis and other winter parties. Compared to my light up Budweiser ugly Christmas sweater, this one gets much more use.
