{"product_id":"you-give-a-sampling-budget-to-be-spent-buying-drinks-for-people-in-op-bulleit-case-study","title":"Thirsty Thursday: Premium On-Premise Alcohol Product Sampling","description":"\u003cp\u003eThis is a best practice I used to do full-time for Diageo in Toronto. You provide me a sampling budget to be spent buying full-size drinks for people in bars, restaurants, cafes, and other hospitality venues, and then I do the actual in-person work of getting those drinks in hands.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow It Works:\u003c\/strong\u003e \u003cbr\u003eThe way it works is that I'll be at the bar solo, strike up a friendly conversation with the customers who are in your target demo, and offer to buy them a round of drinks on behalf of your brand. I'm intentionally not in any branded attire (no uniform to worry about), and I don't have any signage or sampling set up. The objective it so make each group getting drinks feel like this is not something that happens to just everyone, and is instead a special interaction with an off-duty brand rep deciding to use their corporate expense account to make these strangers night. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho It's For: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLuxury brands too elevated for liquor store samplings\u003c\/li\u003e\n\u003cli\u003eNew product launches wanting to quickly drive trial\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eReasons to Believe: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGuarantees the owner will see sales of your product on their monthly report\u003c\/li\u003e\n\u003cli\u003eBartenders love you for supporting them during slow periods\u003c\/li\u003e\n\u003cli\u003eLegally compliant way to support bars, instead of illegal case rates\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLimits:\u003c\/strong\u003e This is priced as a Vancouver based service. \u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Directionless Creative","offers":[{"title":"Default Title","offer_id":45257763586150,"sku":null,"price":50.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/7157\/3862\/files\/IMG-8266.jpg?v=1780749499","url":"https:\/\/directionlesscreative.com\/products\/you-give-a-sampling-budget-to-be-spent-buying-drinks-for-people-in-op-bulleit-case-study","provider":"Directionless Creative","version":"1.0","type":"link"}