{"product_id":"pmi-squamish-music-festival-brand-activation","title":"Squamish Music Festival 2013","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none solid rgb(10, 10, 10); border-bottom: 0px none rgb(10, 10, 10);'\u003e\u003ca class=\"H23r4e\" rel=\"noopener\" data-hveid=\"CAAIDRAB\" href=\"https:\/\/www.pmi.com\/\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 500; margin: 0px; text-decoration: underline solid rgb(21, 88, 214); border-bottom: 0px none rgb(21, 88, 214);' target=\"_blank\"\u003ePhilip Morris International (PMI)\u003c\/a\u003e\u003c!--TgQPHd|[[\u0026quot;https:\/\/www.pmi.com\/\u0026quot;,null,null,[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[{\u0026quot;1218\u0026quot;:[16]}]],16,null,null,null,null,null,null,[[1780741216739646,137638831,1093189654],null,null,null,null,[[0,10]]],null,\u0026quot;331a1be6-bd91-41b4-ba9f-c7d61b96bcb1\u0026quot;]]--\u003e\u003c\/span\u003e is a leading global consumer goods company driving a multi-decade transformation to replace traditional cigarettes with scientifically substantiated, smoke-free alternatives. Operating in over 100 markets globally, the corporation has pivoted its massive product portfolio toward heat-not-burn electronics, e-vapors, and oral smokeless systems led by its flagship brand \u003cspan class=\"\" data-sfc-cp=\"\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none solid rgb(10, 10, 10); border-bottom: 0px none rgb(10, 10, 10);'\u003e\u003ca class=\"H23r4e\" rel=\"noopener\" data-hveid=\"CAAIDRAC\" href=\"https:\/\/en.wikipedia.org\/wiki\/Philip_Morris_International\" data-processed=\"true\" data-copy-service-computed-style='font-family: \"Google Sans\", Arial, sans-serif; font-size: 16px; font-weight: 500; margin: 0px; text-decoration: underline 1px solid rgb(21, 88, 214); border-bottom: 0px none rgb(21, 88, 214);' target=\"_blank\"\u003eIQOS\u003c\/a\u003e\u003c!--TgQPHd|[[\u0026quot;https:\/\/en.wikipedia.org\/wiki\/Philip_Morris_International\u0026quot;,null,null,[null,null,null,null,null,null,null,null,null,null,null,null,null,null,null,[{\u0026quot;1218\u0026quot;:[16]}]],16,null,\u0026quot;Philip Morris International - Wikipedia\u0026quot;,\u0026quot;Table_title: Philip Morris International Table_content: | Philip Morris International operational center in Lausanne | | | --- | --- | | Brands | Iqos, L\\u0026M, Marlboro, Veev, Zyn | | Revenue | US$37.88 billion (2024) | | Operating income | US$13.40 billion (2024) | | Net income | US$7.057 billion (2024) |\u0026quot;,\u0026quot;https:\/\/encrypted-tbn1.gstatic.com\/images?q\\u003dtbn:ANd9GcTkRMgFgjfrq5QVU1i8BrPp9IVXuvvKM-q5TXkzLhMBH0aAlco8MXHMKQLU_1F7ruYP_r3ftlP0sUOidfkDPg\u0026quot;,null,\u0026quot;https:\/\/encrypted-tbn1.gstatic.com\/faviconV2?url\\u003dhttps:\/\/en.wikipedia.org\\u0026client\\u003dAIM\\u0026size\\u003d128\\u0026type\\u003dFAVICON\\u0026fallback_opts\\u003dTYPE,SIZE,URL\u0026quot;,[[1780741216739646,137638831,1093189654],null,null,null,null,[[0,11]]],null,\u0026quot;55197b3a-0b47-4a3e-9545-2ea820bb24d4\u0026quot;]]--\u003e\u003c\/span\u003e. Grounded in deep life sciences research, PMI is continuously expanding its luxury-tier travel retail networks and wellness sectors to phase out combustible tobacco completely\u003c\/p\u003e","brand":"Directionless Creative","offers":[{"title":"Default Title","offer_id":45700813652070,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/7157\/3862\/files\/2020-11-10_f736e3e5-b21d-4bba-a36a-f8397d65c045.jpg?v=1779994380","url":"https:\/\/directionlesscreative.com\/products\/pmi-squamish-music-festival-brand-activation","provider":"Directionless Creative","version":"1.0","type":"link"}