{"title":"Viral Videos","description":"\u003cp\u003eAll our viral videos from all our social handles, rounded up into one spot for brands, press, and broadcasters. @thefiddleleaflady @romanthegreatdane @evelyn_martin @evelynsparties\u003c\/p\u003e","products":[{"product_id":"viral-video","title":"My boyfriend's great dane has big feelings when he realizes I'm hiding in plain sight","description":"","brand":"Directionless Creative","offers":[{"title":"Default Title","offer_id":45563546140774,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}]},{"product_id":"mom-had-never-been-out-clubbing-so-the-family-fixed-that","title":"Mom had never been out clubbing so the family fixed that","description":"","brand":"Directionless Creative","offers":[{"title":"Default Title","offer_id":45563764441190,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}]},{"product_id":"the-unmatched-customer-service-whenever-my-boyfriends-great-dane-comes-shopping","title":"The unmatched 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I bet its even better at night","description":"","brand":"Directionless Creative","offers":[{"title":"Default Title","offer_id":45564175548518,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}]},{"product_id":"my-boyfriend-realizing-hes-dating-martha-stewart","title":"My boyfriend realizing he's dating martha stewart","description":"","brand":"Directionless Creative","offers":[{"title":"Default Title","offer_id":45564177612902,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}]},{"product_id":"my-boyfriends-reaction-vs-his-dogs-reaction-to-seeing-me","title":"My boyfriend's reaction vs his dogs reaction to seeing me","description":"","brand":"Directionless Creative","offers":[{"title":"Default Title","offer_id":45564181577830,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":true}]},{"product_id":"my-boyfriends-reaction-vs-his-dogs-reaction-to-seeing-me-1","title":"My boyfriend's reaction vs his dogs reaction to seeing me","description":"","brand":"Directionless Creative","offers":[{"title":"Default Title","offer_id":45564182167654,"sku":null,"price":0.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/7157\/3862\/files\/roman_metrics_2024_knees.png?v=1775898531"},{"product_id":"preparing-romans-thanksgiving-dinner","title":"Great Dane Thanksgiving Dinner","description":"\u003ch3\u003eEarned Media Value: $45,027 USD\u003c\/h3\u003e\n\u003cp\u003eOrganic reach. No paid promotion. Calculated using PR industry standard benchmarks.\u003c\/p\u003e\n\u003ch3\u003eContent Performance\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003ePlatform\u003c\/th\u003e\n\u003cth\u003eViews\u003c\/th\u003e\n\u003cth\u003eLikes\u003c\/th\u003e\n\u003cth\u003eSaves\u003c\/th\u003e\n\u003cth\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eTikTok\u003c\/td\u003e\n\u003ctd\u003e1,300,000\u003c\/td\u003e\n\u003ctd\u003e92,500\u003c\/td\u003e\n\u003ctd\u003e2,178\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/vt.tiktok.com\/ZS4xtRWjJ\/\" rel=\"noopener\" target=\"_blank\"\u003eWatch\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eInstagram\u003c\/td\u003e\n\u003ctd\u003e1,000,000\u003c\/td\u003e\n\u003ctd\u003e10,600\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e\u003ca href=\"https:\/\/www.instagram.com\/reel\/DEE1tjiRZIW\/?igsh=MXY4c242cmkwdzBtZA==\" rel=\"noopener\" target=\"_blank\"\u003eWatch\u003c\/a\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTotal\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e2,300,000\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e103,100\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e2,178\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eTotal engagements: 105,278  |  Engagement rate: 4.6%  |  Industry average: 2–3%\u003c\/p\u003e\n\u003ch3\u003eEMV Calculation\u003c\/h3\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eLine Item\u003c\/th\u003e\n\u003cth\u003eCalculation\u003c\/th\u003e\n\u003cth\u003eValue\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eReach (paid media equivalent)\u003c\/td\u003e\n\u003ctd\u003e2,300,000 views × $15 CPM\u003c\/td\u003e\n\u003ctd\u003e$34,500.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEngagement value\u003c\/td\u003e\n\u003ctd\u003e105,278 engagements × $0.10\u003c\/td\u003e\n\u003ctd\u003e$10,527.80\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eTotal EMV\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cstrong\u003e$45,027.80\u003c\/strong\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eCopyright © Evelyn Martin. Date of publication: October 19, 2024.\u003c\/span\u003e\u003c\/h2\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eCPM (cost per thousand views): the standard unit used in advertising to price reach. $15 CPM is the PR industry benchmark for social video in North America. Engagement: any like or save. $0.10 per engagement is the Influencer Marketing Hub standard. EMV (earned media value): the dollar value of organic content using paid advertising and engagement benchmarks — standard metric used by PR agencies and brand marketing teams.\u003c\/em\u003e\u003c\/p\u003e","brand":"Directionless Creative","offers":[{"title":"Default Title","offer_id":46636489703526,"sku":null,"price":45027.8,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/7157\/3862\/files\/A_3x3_grid_collage_of_video_thumbnail_screenshots_showing_family_and_pet_moments_a_decorated_dining_table_a_dog_on_a_leash_in_a_kitchen_people_preparing_Thanksgiving_dinner_a_person_petting_a_golden_dog_and_a_dog_walking_down_a_street_at_ni.png?v=1787553819"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/7157\/3862\/collections\/IMG-5315.jpg?v=1787549567","url":"https:\/\/directionlesscreative.com\/collections\/viral-videos.oembed","provider":"Evelyn Martin","version":"1.0","type":"link"}